The other day Google announced it will be leaving ALEC. “Google becomes latest company to abandon right-wing ALEC.”
This is a big deal. It comes on the heels of a number of other corporations like Microsoft, Google, Facebook and Yahoo! having left ALEC.
These things don’t just happen magically. There are a lot of people who have worked very hard to make that happen. Here is a list of just some of them from the letter they sent to the Google folks earlier this month.
I don’t know all the people behind those groups, although I can personally point to my friends at both the Center for Media and Democracy for their steller Alex Exposed work, and my friends at Color of Change, who earlier got corporations to peel off ALEC following the Trayvon Martin shooting.
I think it’s important to acknowledge this success and see what we can learn from it. Like the actions used to get advertisers to leave Rush Limbaugh, Glenn Beck and other RW radio hosts, part of this is educating sponsors and advertisers about the person or entity’s comments and actions so people can decide they don’t want to taint their brand with the association.
We often think that if we just give people the facts they will make the right decision. That does apply in some cases, especially when dealing with Vulcans. Other times we think people only make decisions to maximize revenue, and that’s true when dealing with Ferengi. But humans are more complex, and we need to look at and combine multiple methods to persuade, convince or pressure.
I listened to the Diane Rhem show where Eric Schmitz talked about ALEC. Here is his actual ALEC comment: