You are browsing the archive for corporations.

by brasch

America’s Uncivil Phone Manners

5:53 am in Uncategorized by brasch

 

by WALTER BRASCH

 

Wednesday, I called the newsrooms of Pennsylvania’s two largest newspapers.

All I got were disembodied voices telling me no one was available and to leave a message.

It was 11 a.m., and I thought someone—anyone!—should have answered their phones. But, with publishers doing their best to “maximize profits” by cutting news coverage and reporters, I figured they either didn’t have anyone capable of answering a phone or figured no one would be calling with any news that day.

So I left a message. It was a routine question, specific for each newspaper and related to verifying information from their papers for a book I was completing.

I left another message the next day. I would have called individual assignment reporters, but unlike the websites of many smaller newspapers, the metros’ websites didn’t have that information. Apparently, they don’t want readers to know who does what at their newspapers.

Nevertheless, no one called back. I wasn’t important enough.

Calls and emails to an agent for an actor, who I was trying to get for a public service announcement for a national organization, a few weeks earlier weren’t returned. Nor were calls and emails to a national talk show host I was trying to secure for a paid speech to a different national non-profit organization.

Nor were several calls and emails to the producers of pretend-folksy “Ellen” ever returned. In that case, I had a “straight-A” student, who was a mass communications major with minors in marketing and dance. She was one of the best students I had ever taught. She wanted to be an intern. You know, the kind who don’t get pay or benefits but get experience. There were jobs available. It took several calls to others who were affiliated with the show just to find out the names of producers or contacts. But no one from the show returned any of my communications, whether by email, letter, or phone calls. Not even to say my advisee wouldn’t be considered.

Celebrities and their companies get thousands of emails and phone calls. To the average citizen that would be overwhelming. But, to corporations, especially those who deal with the public, there should be sufficient funds in an operation that makes millions a year to hire staff to respond to viewer communications.

Most of the smaller media take pride in returning phone calls or responding to letters from readers and viewers. But something must happen when reporters and producers move into the rarified atmosphere of large media.

It’s too bad. Big Media show arrogance to the people, and then spend countless hours wondering why the people don’t trust them.

Unfortunately, the loss of civility isn’t confined to those who are celebrities or part of the Big Media Morass.

A call to a company that installs home generators went to voice mail, and then wasn’t returned. A call to an individual who advertises that he cleans out gutters and water spouts also wasn’t returned. A call to a university department was answered. The receptionist said the lady “isn’t around.”

“When will she be around?” I asked.

“Don’t know,” came the response.

“Do you think she’ll be available later today?”

“Maybe. You could call back.”

In many cases, the people are left with the belief that others just don’t care. Or, maybe they’re too busy. Or maybe they just forget. Or maybe they’re too busy texting and tweeting to have time to deal with people. Unless, of course, they think we’re at least as important as they are. Then, they fall all over themselves to talk with us.

Even with these annoyances, most calls are answered; most times, I (and I would hope others) are treated with respect. Most times, receptionists and staff take extra time to try to solve problems.

Nevertheless, more and more we see a loss of civility by people and organizations that may think they’re just too important to deal with the people. For the large corporations and the celebrities that have multi-million dollar budgets, perhaps their PR and marketing efforts should first be focused on dealing with the people rather than splashing us with large-scale media campaigns to convince us that they matter. Failure to do so will leave us believing that they, not us, are the ones who don’t matter.

[Walter Brasch is an award-winning syndicated columnist, author, and former multimedia writer-producer and university professor. His latest book is Before the First Snow: Stories from the Revolution.]

 

 

by brasch

Fewer Words; Less Filling

9:31 am in Uncategorized by brasch

                        

                                                              by WALTER  BRASCH 

The Reduced Shakespeare Co. cleverly and humorously abridges all of Shakespeare’s 37 plays to 97 minutes. Short of having a set of Cliff’s Notes or a collection of Classic Comics, sources of innumerable student essays for more than a half-century, it may be the least painful way to “learn” Shakespeare. The critically-acclaimed show, in addition to being a delightful way to spend part of an evening, is a satiric slap upside the head of the mass media.

The condensation of the media may have begun in 1922 with the founding of Reader’s Digest, the pocket-sized magazine which keeps its 17 million world-wide subscribers happy by a combination of original reporting and mulching articles from other magazines. Books also aren’t safe.

For more than six decades, Digest editors have been grinding four books into the space of one, calling them “condensed” or “selected,” and selling them by subscription to people with limited attention spans. These are the people who actively participate in society’s more meaningful activities, such as watching Snooki and JWoww on “Jersey Shore” or swapping lies with the gentrified folk at the country club. However, most media condense life to save money and improve corporate profits.

Book publishers routinely order authors to reduce the number of manuscript pages, saving production and distribution costs. The printed book will always have a place, but publishers are now deleting print production and putting their books onto Kindle and Nook, reducing page size to a couple of sizes smaller than the first TV screens. Because reading takes time, and time needs to be abbreviated for the MTV Go-Go Generation, chapters are shorter, and book length has been further reduced to adapt to e-book format.

Movie industry executives, eyes focused upon their wall safes, dictate shorter films, with more “action-paced” scene changes, an acknowledgement that Americans need constant stimulation. It isn’t uncommon for writers, faced by corporate demands to reduce the length of a screenplay, to indiscriminately rip out three or four pages in protest, only to find that the corporate suits instead of being appalled are, in fact, pleased.

Scripted half-hour TV shows were once 26 minutes, with four minutes for promotions and commercials. Now, the average half-hour show is 22 minutes; the average hour show is about 45 minutes, with at least two sub-plots because producers believe viewers don’t have the attention spans to follow only one plot line.

In radio and television news, the seven-second sound bite is now standard, forcing news sources to become terse and witty, though superficial. News stories themselves usually top out at 90 seconds, about 100–150 words. An entire newscast usually has fewer words than the average newspaper front page.

An exception is the music industry. At one time, popular songs were two to three minutes, some of it because of the technological limits of recordings. During the past two decades, with the development of digital media, pop music has crept past four minutes average. The downside, however, is that writers are taking the same cutesy phrases and subjecting listeners to nauseous repetition.

Long-form journalism, which includes major features and in-depth investigations that can often run 3,000 or more words, has largely been replaced by short-form news snippets, best represented by Maxim and USA Today.

USA Today condenses the world into four sections. Publishers of community newspapers, citing both USA Today’s format and nebulous research about reader attention span, impose artificial limits on stories. Thirty column inches maximum per news story, with 12 to 15 inches preferred, is a common measure.

When the newspaper industry was routinely pulling in about 20–30 percent annual profits, the highest of any industry, publishers were routinely delusional, believing that was the way it was supposed to be and would always be. Instead of improving work conditions and content, they increased shareholder dividends and executive bonuses. When advertising and circulation began to drop, they made numerous changes to keep those inflated profits.

Publishers downsized the quality, weight, and size of paper. Page sizes of 8-1/2 by 11 inches are still the most common magazine size, but several hundred magazines are now 8- by 10-1/2 inches. Newspaper page width has dropped to 11–12 inches, from almost 15-1/2 inches during the 1950s.

Faced by advertising and circulation freefall the past decade, publishers cut back the number of pages. More significantly, they began a systematic decimation of the editorial staff, cutting reporters and editors.

Faced by heavier workloads and tight deadlines, many reporters merely dump their notebooks into type, rather than craft them and then submit the story to a copyeditor to fine tune it so it is tight, has no holes, and no conflicting data. In the downsized newspaper economy, stories often pass from reporter to a quick scan by an editor and then into a pre-determined layout, all of it designed to cause fewer problems for overworked editors.

The solution to the “newspaper-in-crisis” wailing, with innumerable predictions that print newspapers will soon be as dead as the trees that give them nourishment, may not be in cutting staff, and replacing the news product with fluff and syndicated stories that fill pages, but are available on hundreds of websites, but in giving readers more. More reporters. More stories. And, most of all, more in-depth coverage of local people and issues, with each article well-reported, well-written, and well-edited.

[In a 40-year career in journalism, Walter Brasch has been an award-winning  newspaper and magazine reporter and editor, syndicated columnist, multimedia and TV writer-producer, and tenured full professor of mass communications. He says he’ll keep doing journalism until he gets it right. His current book, BEFORE THE FIRST SNOW, is an autobiographical mystery novel that includes a number of media observations.]

by brasch

Labor Pains: A Fable for Our Times

7:02 am in Uncategorized by brasch

 

                                                           by Walter Brasch

 Once, many years ago, in a land far away between two oceans, with fruited plains, amber waves of grain, and potholes on its highways, there lived a young man named Sam.

Now, Sam was a bright young man who wanted to work and save money so he could go to school and become an electrician. But the only job open in his small community was at the gas station. So, for two years, Sam pumped gas, washed windshields, checked dipsticks and tire pressure, smiled and chatted with all the customers, gave them free drinking glasses when they ordered a fill-up, and was soon known as the best service station attendant in town.

But then the Grand Caliphs of Oil said that Megamania Oil Empire, of which they all had partial ownership, caused them to raise the price of gas.

“We’re paying 39 cents a gallon now,” they cried, “how can you justify tripling our costs?” they demanded.

“That’s business,” said the Chief Grand Caliph flippantly. But, to calm the customer fury, he had a plan. “We will allow you the privilege of pumping your own gas, washing your own windows, checking your car’s dipsticks and tire pressure, and chatting amiably with yourselves,” said the Caliph. “If you do that, we will hold the price to only a buck or two a gallon.”

And the people were happy. All except Sam, of course, who was unemployed.

But, times were good, and Sam went to the local supermarket, which was advertising for a minimum wage checkout clerk. For three years, he worked hard, scanning all groceries and chatting amiably with the customers. And then one day his manager called him into the office.

“Sam,” said the boss, “we’re very pleased with your work. You’re fired.” From corporate headquarters had come a decision by the chain’s chief bean counter that there weren’t enough beans for their executives to go to Europe to search for more beans.

“But,” asked Sam, “Who will scan the groceries?”

“The customers will,” said the boss. “We’ll even have a no-hassle machine that will take their money and maybe even give change.”

“But won’t they object to buying the groceries, scanning them, bagging them, and shoving their money into a faceless machine?”

“Not if we tell them that by doing all the work, the cost will be less,” said the manager.

“But it won’t,” said Sam.

The manager thought a moment, and then brightly pointed out, “We’ll just say that the cost of groceries won’t go up significantly if labor costs were less. Besides, we even programmed Canmella the Circuit-enhanced Clerk to tell customers to have a nice day.”

Now, others may have sworn, cried, or punched out their supervisor, but this is a G-rated fairy tale, and it wouldn’t be right to leave Sam to flounder among the food. By cutting back on luxuries, like food and clothes, Sam saved a few dollars from his unemployment checks, and finally had enough to go to a community college to learn to become an electrician. After graduating at the top of his class, an emaciated and homeless Sam got a job at Acme Industries.

For nine years, he was a great electrician, often making suggestions that led to his company becoming one of the largest electrical supplies manufacturers in the country. And then one day one of the company’s 18 assistant vice-presidents called Sam into a small dingy office, which the company used for such a day. “You’re the best worker we have,” the AVP joyfully told Sam, “but all that repetitive stress has cut your efficiency and increased our medical costs. In the interest of maximizing profits, we have to replace you.”

“But who can do my job?” asked Sam.

“Not who,” said the manager, “but what. We’re bringing in robots. They’re faster and don’t need breaks, vacations, or sick days. Better yet, they don’t have union contracts.”

“So you are firing me,” said Sam.

“Not at all. We had to let a few dozen other workers go so there would be room for the robots, and we won’t be hiring any new workers, but because of your hard work, we’re reassigning you to oil the robots. At least until we design robots that can oil the other robots.”

For three years, Sam oiled, polished, and cleaned up after the robots. Sometimes, he even had to rewire them. And then the deputy assistant senior director of Human Resources called him into her office.

“No one can oil and polish as well as you can,” she said, but the robots are getting very expensive and we still have several hundred workers who are taking lobster and truffles from the mouths of our corporate executives, “so we’re sending all of our work to somewhere in Asia. Or maybe it’s Mexico. Whatever. The workers there will gladly design and assemble our products for less than a tenth what we have to pay our citizens.”

“You mean I’m fired?!” said a rather incredulous Sam.

“Not fired. That’s so pre-NAFTA. You’ve been downsized.”

Downsized?!”

“If you want, we can also say you’ve been outsourced. How about right-sized. That’s a nicer word. Would you prefer to be right-sized?”

By now, Sam was no longer meek. He no longer was willing to accept whatever he was told. “The work will be shoddier,” said Sam. “There will be problems.”

“Of course there will be,” said the lady from HR. “That’s why we hired three Pakistani goat herders to solve customer complaints.”

“Our citizens won’t stand for this,” said a defiant Sam.

“As long as the product is cheaper, our people will gladly go to large non-union stores and buy whatever it is that we tell them to buy.”

And she was right.

[Walter Brasch is an award-winning journalist and former university professor. His latest book is the social issues mystery novel, Before the First Snow, available at amazon and other book dealers.]

by brasch

Outsourcing America’s Health Care

8:40 am in Uncategorized by brasch

“Ola, Amigo! Pack your bags, we’re going to Mexico!” bubbled Dr. Franklin Peterson Comstock III, faux physician and money-maker.

“Yeah, I could use a decent vacation,” I replied, figuring he’d pay for both of us since he had just set the world record for the most nose jobs in a 24-hour period.

“What vacation?” he said. “I’m setting up practice.”

“And give up catering to rich people with inflated bank accounts and deflated ethics?”

“Don’t have a choice. I’m getting laid off.”

Comstock had been a rainmaker for the Megabucks Happy Health Care Medical Center for the past decade. There was only one reason I could think of why he’d be laid off. “Megabucks tired of paying your malpractice insurance?” I asked.

“Not just me,” he said. “Hospital’s laying off most of the staff, making the rest work overtime, and hiring outside contractors. They said it was hard to survive when the profit was down to only 20 or so million a year.”

“I didn’t realize it was that serious,” I said. “You planning to set up private practice to help the poor in Mexico?” I asked admiringly.

“Not a chance! Gonna get rich working for Megabucks!”

“You just said you were laid off.”

“Been laid off in the U.S.,” said Comstock while putting a frozen burrito into the microwave. “Megabucks/Mexico just hired me. There’s cheaper labor down there.”

“You crazy?” I asked. “You’re the cheaper labor.”

“Obviously you don’t know American business,” said Comstock haughtily.

“Megabucks/U.S. closes its auxiliary operations, and then contracts with Mexican companies for a fifth of the cost in the U.S. They do the work, ship it back to the U.S., and Megabucks bills Blue Cross the full rate as if it was done locally.”

“So where do you fit in?” I asked.

“Just as before. Nose jobs. Breast augmentations. Tummy tucks. All the important medical procedures. But this time, I do it in Cancun.”

“To rich Mexicans,” I said disgusted.

“To rich Americans!” said Comstock. “If they want the best care, they’ll take their private jets to Mexico and then deduct the trip as a necessary business expense.”

“And what about the impoverished and middle-class Americans?”

“If they can sneak across the border, they can also get medical care.”

“What about prescriptions?”

“Megabucks contracted with some of the best drug dealers—I mean pharmacists and chemists—in Mexico. Quality is just as good and it’ll only be four or five times production costs. Unlike the U.S. there’s no TV advertising and six-figure MBAs and lawyers that require drugs to be 30 or 40 times production costs.”

“With prices that low, how do you know there won’t be mass rushes by Americans to grab everything they can?”

“Because there’s security! Every hospital and pharmacy has armed guards with the best automatic weapons smuggled through the God-fearing 2nd Amendment patriotic Southern states.”

“Is Megabucks outsourcing all its operations?”

“Keeping the ER. After tummy tucks and butt lifts, that’s the hospital’s ‘cash cow.’”

“So, then, it’ll have to keep some services like X-Ray and the lab,” I said. “Maybe even a doctor or two.”

“Too expensive,” said Comstock. “Megabucks will hire more residents and foreign-educated doctors, and work them 18 hours a day. More work, less time to complain. Residents will do anything to get experience to pass their boards. May even hire a couple of hospitalists. You know, the ones who graduated at the bottom of their class and can’t even get work in a Free Clinic.”

“I suppose they’ll also do the lab work?” I asked.

“Do you know some of those lab techs are making as much as $30,000 a year! Made sense to lay them off, too.”

“So how will the ER know a victim’s blood chemistry, or if there’s internal injuries?”

“Technology,” said Comstock. “They scan the blood here, and send digital X-Rays to Mexico. Mexican lab technicians—you know, the ones that don’t know about unions and will work for only a few bucks a day—will analyze everything, then text the results back to the U.S.”

“This sounds like it’s not only a way to maximize profits, but also a way to avoid dealing with the President’s health care reform program.”

“Obamacare!” spit out Comstock. “Nothing but socialized medicine.”

“Most countries have forms of socialized medicine,” I countered, “and they not only have good health care but affordable prices to their citizens.”

Comstock put his hands to his ears and began chanting, “We’re Number 1, We’re Number 1.”

“Number 37,” I corrected him. “The World Health Organization ranked the U.S. just below Costa Rico.”

“They’re all Commies,” replied Comstock. “Besides, that study is a decade old.”

“Last year, the independent Commonwealth Fund compared the nations of the United Kingdom against the U.S., and the U.S. ranked seventh of the seven.”

“Yeah, like Americans will go to Canada? It’s covered by snow and run by a queen who can’t even speak English.”

“You and Megabucks are crazy!”

“Possibly,” said Comstock, “but outsourcing is the American way. By the way, do you put ketchup or mustard on a burrito?”

[Dr. Walter Brasch isn’t licensed to practice medicine, but he goes to some excellent physicians who are—and they’re just as frustrated with the costs, insurance companies and myriad forms as anyone else. His current book is the critically-acclaimed mystery novel, Before the First Snow]