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NBC’s Celebrity Warriors: “They Barely Survived the First Week”

7:35 pm in Uncategorized by David Swanson

This soldier's life is not a game (Photo: Jayel Aheram / Flickr)

If you sat through the two-hour debut of NBC’s “Stars Earn Stripes” on Monday, you heard the promotion for next week’s show: “They barely survived the first week!”  And you thought to yourself: “Uh, no, that was me.”

What intolerable filth!  In this “reality” show, “celebrities” we’ve mostly never heard of are paired off with current or former members of the U.S. military to “play” at “missions reminiscent of counterinsurgencies that have taken place all over the world.”  It’s war for fun.  This sport has all the excitement of golf, but without the same level of danger.  Nobody “barely survived.”  Nobody killed anybody.  Nobody’s suffering moral anguish from what they’ve seen and done.  Nobody’s lost any limbs.  And nobody’s a suicide risk, with the possible exception of the producer.

Just prior to the show’s debut, nine Nobel Peace Prize laureates, not including the one whose “counterinsurgencies” the show reenacts, released a statement demanding the show’s removal from the air:

“Real war is down in the dirt deadly.  People — military and civilians — die in ways that are anything but entertaining.  Communities and societies are ripped apart in armed conflict and the aftermath can be as deadly as the war itself as simmering animosities are unleashed in horrific spirals of violence.  War, whether relatively short-lived or going on for decades as in too many parts of the world, leaves deep scars that can take generations to overcome – if ever.  Trying to somehow sanitize war by likening it to an athletic competition further calls into question the morality and ethics of linking the military anywhere with the entertainment industry in barely veiled efforts to make war and its multitudinous costs more palatable to the public.”

In other words, we’re dealing here with the crime of war propaganda, not for any particular war, but for the normalization of eternal war on the borders of the empire.

A crowd protested the show at NBC headquarters in New York on Monday evening, chanting “Shame, Shame, War is not a Game,” and delivering a petition bearing thousands of signatures.

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NBC Invents War-o-tainment

7:39 pm in Uncategorized by David Swanson

If you’ve watched the Olympics on NBC you’ve probably seen ads promoting a war-o-tainment reality show cohosted by retired U.S. General Wesley Clark, co-starring Todd Palin, and with no apparent role for reality.

The ads brag about the use of real bullets in a way that promoters of the new Batman movie probably wouldn’t try. But the chances that any of the celebrities engaged in “war competition” on NBC’s “Stars Earn Stripes”  will be shot and killed is essentially what it was for John Wayne, as he promoted war while dodging it (even if nuclear weapons testing got him in the end).

RootsAction.org and Just Foreign Policy have set up a website at StarsEarnStripes.org to push NBC to show the real cost of war, and to help get them started.

“Stars Earn Stripes” is being produced by the TV “genius” behind Donald Trump’s “Apprentice” and “Sarah Palin’s Alaska.” (Husband Todd Palin is a “Stars Earn Stripes” co-star.) NBC is promoting the show during its Summer Olympics telecast as the next big sporting event.  But the sport it’s exhibiting is war.

On “Stars Earn Stripes,” celebrities will pair-up with members of the U.S. military to compete at war-like tasks, including “long-range weapons fire.” Only there won’t be any of the killing or dying.

Our wars kill huge numbers of people, primarily civilians, and often children and the elderly.  NBC is not showing this reality on its war-o-tainment show any more than on its news programs.  Other nations’ media show the face of war, giving people a very different view of war-making.

NBC news programs have repeatedly used retired generals, pretending independence but getting their pro-war talking points from the Pentagon. See New York Times: Behind TV Analysts, Pentagon’s Hidden Hand and Glenn Greenwald: The Pulizer-Winning Investigation That Dare Not Be Uttered on TV.

In the United States, our tax dollars are spent by the billions each year marketing the idea that war is a sport and associating the military with sporting events.  Media companies like NBC are complicit in the propaganda.  While 57% of federal discretionary spending goes to the military, weapons makers can’t seem to get enough of our tax dollars.  In the spirit of transferring veterans’ care to the realm of private charity, “Stars Earn Stripes” will give prize money each week to “military-based charities” in order to “send a message.”

One of NBC’s corporate parents, General Electric, takes war very seriously, but not as human tragedy — rather, as financial profit.  (GE is a big weapons manufacturer.) A retired general hosting a war-o-tainment show is another step in the normalization of permanent war.  And consider for a moment who that retired general is.  During the 1999 bombing of Yugoslavia commanded by Gen. Wesley Clark, civilians and a TV station were bombed, while cluster bombs and depleted uranium were used. Had Clark done these things for another nation, NBC would probably favor his prosecution and certainly not employ him. See Democracy Now! Confronts Wesley Clark Over His Bombing Of Civilians.

StarsEarnStripes.org  is asking NBC to stop treating war as a sport, and to air an in-depth segment showing the reality of civilian victims of recent U.S. wars, on any program, any time in the coming months.  We’ve provided some resources to help NBC research and show the reality of war, at http://StarsEarnStripes.org