Yes, that is what Brooks told readers. His column today mourns the fact that Romney and Bain are being blasted for being capitalists. He then tells readers:
“Romney is going to have to define a vision of modern capitalism. …. Let’s face it, he’s not a heroic entrepreneur. He’s an efficiency expert.”
Brooks is certainly right that Romney is not a heroic entrepreneur, but it doesn’t follow that he is necessarily an efficiency expert either. The private equity folks like to tell stories of how they find poorly managed companies, clean them up, and then sell them for a big profit.
Undoubtedly there are cases where this is true, but these are likely the minority of companies that are taken over by private equity (PE) firms. Finding companies that can be quickly turned around by better management is not easy. After all, if it were easy to find better management, someone would have done it already (economist humor).
What PE is very good at is taking advantage of tax dodges. It’s likely that your stodgy family-run business has not kept up-to-date with the state of the art tax avoidance schemes. However PE companies do, and there can be big bucks in applying these modern tax avoidance schemes to old-fashioned businesses.
To see this, let’s take a simple example. Suppose an old widget company was operating with a ratio of debt to book value of 20 percent. Let’s assume that its book value is $1,000 million and its debt $200 million, leaving shareholders’ equity of $800 million.
For simplicity, assume the combination of before tax profit and interest is 10 percent or $100 million. The company will then pay 6 percent interest ($12 million) on its debt. This leaves before tax profit of $88 million. if it pays a 35 percent tax rate, then its after tax profit is $57.2 million, as shown below.

Now suppose some clever PE types come in. One of the first things they will likely due is borrow a substantial amount, let’s say $600 million. They will use this money to repay much of the $800 million purchase price of company. The interest burden on the higher $800 million in debt ($600 million in new debt plus the old $200 million) is $48 million, leaving $52 million in before tax profits. Assuming that the company still pays 65 percent of its profits in taxes, its after-tax profit as a PE-owned company is $33.8 million.
While this means that our PE folks are taking home less from the widget company than the old-fashioned family owners, it is important to remember that they have gotten most of their money out of the operation. They only have $200 million invested, as compared to the $800 million invested by the previous owner, as illustrated below.
This means in principle that the Romney-Bain folks can find three other widget companies. If they do the same deal with each, they will manage to pocket over $135 million compared to the $57.2 billion earned with the same amount of capital by the prior family owner.
Note that this increase in profitability assumes nothing about efficiency. In this story the Romney-Bain gang did nothing to improve the operation of the factory. They just found ways to reduce its tax liability.
This is clearly an overly-simplistic story, but it does illustrate how PE companies can make large profits without doing anything to increase efficiency. This is one of the ways in which PE companies make money. To get the full list, read the work of my colleague Eileen Appelbaum.
But the important point is that PE companies can make lots of money for themselves in ways that do not involve increasing efficiency. In other words, contrary to what Brooks told readers, there is no reason to assume that just because Romney got rich in PE that he is an efficiency expert.
Dean Baker is co-director of the Center for Economy and Policy Research. He also writes a regular blog, Beat the Press, where this post original appeared.




23 Comments

Lucid, valuable account of what-Romney-did-at-the-office. Thank you!
The debt-ridden corporations that result produce huge social costs in lost tax revenues. There must also be substantial potential social costs from, e.g., eventual corporate bankruptcies, and personal bankruptcies of fired employees.
The human costs are no picnic, either.
What does this say about Romney’s moral compass?
Rec’d.
…you lost me at “David Brooks thinks”…
Baker’s images appear to have been blocked by FDL … ?!
I have to concur: Baker’s argument appears single-handed-ly undone as it relies on the premise that David Brooks thinks. While Brooks clearly does manifest some sort of cognitive processes, I don’t think it amounts to true thought.
We’ve fixed the images. sorry about that.
Poor David….I can honestly say I used to be interested in some of what Brooks had to say….That has really been quite awhile…Not sure who has changed. I feel sort of sorry for him
LMAO! Yeah I doubt that Bobo’s name and “think” have been used in the same sentence very often.
Beat me to it!
Dean: I love your posts, and I’m happy whenever I see quoted in my “nooz” paper bc at least then I know something truthful and factual is being quoted. However, with all due respect, you really “blew it” by stating that Bobo “thinks.”
Bobo is a highly paid whore to the 1%. Bobo is highly compensated to spew forth rightwing talking points, whilst looking (when on tv, which I avoid like the plague) *very serious.*
Please! Bobo and the term “think” do not belong in the same sentence.
OT: I’ve noted some more rightwing talking points being inserted into some post commentaries today (not this one). It’s interesting. Often inserted in what I perceive to be a devious and/or subtle (pick your poison) way. just btw.
If Dean Baker reads David Brooks it means he’s not doing something else, and since he’s an economist and understands about priorities, of time and utility, well, I don’t know how to complete this sentence
Another take on Bain…
Oh, yeah. That’s become much more common lately. It seems that several commentators here pretend to be Progressive or independent but have the right wing talking points of the day, (henceforward referred to as RWTPOTD), down to an obviously coordinated “T”.
We can laugh at BoBo all we want the fact remains he is considered one of the premier commentators in the corporate media and consequently has access to millions of people, shaping their thoughts and opinions. The left has no one that can compare in their ability to shape the opinions of an ignorant and naive public, certainly not EJ Dionne.
Type alert… I think Dean means 35%, as his figures show.
typO alert, doh.
David Brooks is nothing more then a high paid shill for the Corp. elite and I’m surprised Baker wastes his time reading his crap.
Stealth trolls. I noticed one myself today trying to keep under the radar so as not to get the shooter treatment. As to Brooks, he doesn’t know what he is talking about, and is just working off a draft that was sent over to him by the Cato Institute. At some point it would be nice to have a discussion on modern economics’ concept of efficiency, which is founded on untenable utilitarian psychology. Not that Brooks would know anything about that either. But in his typical incoherent fashion he is dimly spouting an ideology that is shared by Democratic wonks (like Brad Delong) and reactionaries alike–that there is something transcendentallt good about Pareto Optimality. That notion has utterlr to be destroyed.
Brooks saw the movie “Cheaper by the Dozen” a long time ago-that’s what he knows about efficiency experts.
David Brooks is an inefficient writer. He could just use RNC talking points verbatim.
David Brooks is prolix. His ‘job’ should be outsourced to save the NYT money per word. His ‘product’ is merely partisan, hot air. Vapid hot air of very little distinction.
I’m sure he’ll enjoy the reaction to his verbosity, sharing some mouthwash under a local overpass………. with people who’ve lost real work.
Frankly, the NYT should be outsourced.
Exactly. It’s a non sequitur
LOL!
Let me just step in here for Cory Booker and the Democratic Party.
Damn it, Dean, stop attacking Private Equity!
“Heads I win, tails you lose.” Sounds pretty efficient to me.