Thomas Friedman is once again mass marketing misinformation on economics, something that he does all too frequently. Just about everything in the piece is 180 degrees wrong: the Friedman standard.
It begins by telling us that Tim Cook and Apple are sitting on $137 billion that they could be investing:
“Apple is currently sitting on $137 billion of cash in the bank. There are many reasons Apple has not spent its cash horde, but I’ll bet anything that one of them is the uncertain economic and tax environment in this country. Think about how much better we’d all be if Apple, and the many other companies sitting on cash, felt confident enough in the future to spend it. These are the most dynamic companies in the world. They don’t need any government help to innovate.”
Okay, Apple is so uncertain about the economic and tax environment in the U.S. that they don’t invest. (Funny how that works since they sell largely to a world market of which the U.S. is a substantial part, but not the majority.) Friedman goes on:
“Message: There is no doubt our economy is primarily being held back by the deleveraging and drop in demand that resulted from the 2008 financial crisis. But they are being reinforced today by uncertainty and worry that we do not have our political house in order and, therefore, our tax, regulatory, pension and entitlement frameworks are all in play. So businesses, investors and consumers all hold back just enough for us not to be able to move the growth and employment meters with any robust momentum.”
Okay, let’s imagine that one of Friedman’s cab drivers had access to the Internet and could go to the National Income and Product Accounts that the Commerce Department posts. The cab driver would explain to Friedman that investment in equipment and software is actually pretty healthy. Measured as a share of GDP it is almost back to its pre-recession level. Furthermore, apart from the tech bubble days of the late 90s it has never been much higher than it is today. Here’s the picture.
Source: Bureau of Economic Analysis.
In short there is no reason to expect investment to be much higher than it is currently. It doesn’t appear that uncertainty is very important in this picture.
Friedman’s cab driver would then explain to him that he is also wrong about consumption. Consumers are actually spending at a high rate relative to their income, not the low rate he seems to believe. The Commerce Department also has data on consumption and saving rates (Table 2-1, the story on adjusted disposable income has to do with the statistical discrepancy in the national accounts).
Source: Bureau of Economic Analysis.
While consumption is not as high relative to disposable income as it was at the peak of the housing bubble, it is still much higher than its post-war average. It would be amazing if the loss of $8 trillion in housing bubble wealth did not reduce consumption. In the years before the stock and housing bubbles began to propel consumption the saving rate averaged more than 8.0 percent. Currently the saving rate is near 4.0 percent implying that people are consuming at an unusually rapid pace now that the wealth created by both bubbles has disappeared.
If the downturn is not being driven by lack of investment or lack of consumption what could explain the continuing weakness of demand? If our cab driver goes over to the Census Bureau’s data on vacancy rates she can explain to Friedman that vacancy rates, while down from the peaks in 2009-2010, are still near record highs. This continues to depress housing construction, which is down by close to 4 percentage points ($600 billion in annual demand) from its bubble peaks.
Our cab driver could also explain to Thomas Friedman how a trade deficit of 4 percent of GDP (also $600 billion in annual demand) affects the economy. The national income accounting that students learn in intro economics is that GDP = consumption + investment +government spending + net exports. If we have a trade deficit of $600 billion then we need to have the other categories fill that gap to get the economy back to full employment.
In the last decade the demand created by the housing bubble filled the gap created by the trade deficit. In the 1990s the demand created by the stock bubble filled the gap created by a somewhat smaller trade deficit. Now we have nothing to fill the gap. And if anything Friedman’s remedies go in the wrong direction.
Friedman calls for investment in infrastructure and early childhood education — good things — but then he tells readers:
“That would have to be married with a long-term fiscal restructuring, written into law, that slows the growth of both Social Security and Medicare entitlements, along with individual and corporate tax reform. Obama has hinted at his willingness to do all of these. They should be agreed upon in 2013 and phased in gradually, starting in 2014. … Otherwise, we will have little in reserve to fight the next economic crisis or 9/11 or Hurricane Sandy.”
Let’s see, we know that we are running up against the limits where there is nothing in reserve because of the 2.0 percent interest on 10-year treasury bonds? Perhaps it is the evidence from Japan where a debt to GDP ratio of more than 200 percent (three times the size of our ratio) means that the Japanese government must pay 1.0 percent interest on its long-term government debt. Yeah, well who needs evidence when you’re Thomas Friedman?
Friedman just keeps getting better:
“Our choice today is not ‘austerity’ versus ‘no austerity.’ That is a straw man argument offered by both extremes. It’s about whether we phase in — in the least painful way possible — a long-term plan that balances our need to protect the most vulnerable in this generation while funding the most opportunities for the next generation, and still creating growth. We can’t protect both generations in full anymore, but we must not sacrifice one for the other — favoring nursing homes over nursery schools — and that’s what we’re on track to do.”
You have to love the line:
“We can’t protect both generations in full anymore.”
Somehow Friedman missed the fact that the problem we are facing is a lack of demand. We need people to spend more not less. How does austerity reduce unemployment and get the economy back to full employment? It hasn’t worked in Ireland, Greece, Spain, the United Kingdom or anywhere else that can be identified. How on earth does the fact that we now face a huge gap in demand mean that we are less well-situated to “protect both generations.” (Of course he doesn’t say anything about income distribution.)
Again, if Friedman could be taught some intro economics it would be hugely helpful here. Suppose Friedman gets his wish for a grand bargain and everyone working today knew that they would be seeing sharply lower Social Security and Medicare benefits in the future. All of those consumers who Friedman thinks are paralyzed by uncertainty will suddenly realize that they can be certain that they will need more money to support themselves in retirement because the Thomas Friedmans of the world have taken away their Social Security and Medicare.
Insofar as possible, these people would drastically increase their savings. That means cutting back their consumption. Now that should lead to a rip-roaring recovery.
Okay, now for the teaching part of this post. We know that Thomas Friedman gets most of the information for his columns from cab drivers. Print out copies of the graphs here on the investment share of GDP and consumption as a share of disposable income. Next time you have to take a taxi be sure to share them with the driver. If enough people do this, at some point Friedman will come into contact with a cab driver who can show him the graphs. Then he may learn a little economics and we would no longer have to see painfully wrongheaded columns on the economy in the Sunday NYT.
Dean Baker is co-director of the Center for Economy and Policy Research. He also writes a regular blog, Beat the Press, where this post originally appeared.
Photo from vetaturfumare licensed under Creative Commons




37 Comments

Friedman is the personification of Beltway (or, as Krugman, et. al., put it, VSPs) “thinking” that relies not a whit on economic reality, much less actual data points that would rip asunder his sorry theses.
That this fellow is given column space is one of the great mysteries of the universe — which is to say this universe; he and other VSPs, both here and in Europe (and it’s all to our greater misfortune that many of them actually drive policy) inhabit a weirdly alternate universe where the Friedman Unit might be an actual, tangible and reproducible measurement.
The Tom Friedman Roadshow continues. He may be using taxis to carry the message but his destination remains the same. More belt tightening for the middle class and poor. In Spain the belt tightening appears to be working. The suicide rate is soaring right along with the eviction rate and the unemployment rate. Time for those who can’t pay the fare to cinch up the belt. And, then, of course, to kick the chair out from underneath them before the gov’t does.
So inform me. Why should we care about Friedman to the extent he has coverage here at this level? Does Obama jump to his tune? Tell me so that I can justify spending time worrying about TF! /s!
There you go again. Puncturing the VSP’s balloon with those pesky facts.
I recall that the cab drivers from Africa who I met in Houston some years ago, were quite informed about the issues. Maybe some of them could move to NYC and help poor TF out.
Freidman has spouting his “the world is flat pabulum” for years. What he doesn’t realize is that it is his head that is actually flat. A couple of years ago he said that we don’t produce enough scientists and engineers. In the same breath he said that those same scientists and engineers must compete with engineers and scientists in India and China. His view is that American students should do this out of patriotism. Let’s see, in his world, some of our brightest people should take rigorous courses in math in science. Go into at least $150,000 in debt and then work for minimum wage. What this guy been smoking? The NYT should outsource his column to India. It can’t get much worse.
Of course, it’s all rage in the political circles to allow more foreign STEM students to work in the US. This is not about a lack of qualified workers. This is about flooding the market so that corporations have an large supply of cheap labor. What we should be doing is talking about how to pay for the education of our citizens in fields that are vital for the economy.
There has been a lot of political chatter about excluding revenues earned in foreign countries from US taxes. Okay, I’ll accept that if they can only deduct expenses incurred in the US and they can only deduct wage expenses for US citizens. The difference is taxed at a flat 25% rate. Let’s see how corporations like Exxon and Apple feel about feel about that. I suspect they will not take it very well.
Freidman is still stupid.
Conservatives are fun. They hypothesize and work backwards from their pet ideas. Nevermind that more often than not those ideas are counter to what needs to happen. Just spout BS and hope the rubes don’t notice that you have no idea what you are doing.
I am so tired of hearing this bullshit.
Apple, and every other rich company, is sitting on all of their cash because it doesn’t PAY for them to invest it right now because of low DEMAND.
Uncertainty is biggest bullshit scam and yet they keep repeating it, and repeating it, and repeating it, and sure enough, it appears to be catching on.
I guaranetee you Apple, or anyone else with money to invest, would invest every dollar they had, and beg, borrow, and steal if they didn’t have any, in new businesses and new products if demand was there for it. If there were unmet demand for Applie i-Pods, and it was because of distribution problems in the US, they’d buy enough trucks to supply an army if that’s what it took to meet that demand and make another dollar.
Please folks, call out this uncertainty bullshit every time it’s brought up. It’s nothing but another BIG LIE (proving Goebell’s theory I guess).
And sadly enough the MOTU are baffled that people aren’t consuming even more despite the fact that wages have stagnated and that the prices of things like food and fuel have not.
Walmart wants to know where the customers and their money are. Well, they’re at home. Why? They can’t afford to go out buying extras when the cost of their medical, their utilities, their transportation costs, etc, etc have gone up and have eaten more and more of their disposable income since their income has lost its buying power.
Of course, they’ll never agree that wages need to be increased. They’re too worried about what it’d do to their bottom line. Nevermind that their bottom line already sucks because no one has the money to go shopping. And round and round we go. Weeeeeeeeeeeee.
Absolutely! It’s the confidence fairy scam. Look at all the good austerity has done for Europe. Great Brittan is heading toward a triple dip recession. Somehow this is lost on conservatives. I don’t think there is a single instance where austerity has not worsened a recession. That’s GOP world! When facts don’t match your ideology, ignore the facts.
I think it IS uncertainty. Just not the kind of uncertainty Friedman is talking about. It’s the kind of uncertainty that comes from looking at your sales numbers and getting a pit in your stomach because they aren’t good.
The Social Security-entitlement angle is just the gratuitous whine that Friedman is throwing out there because it might make him some graft from his good friend Pete Peterson.
For anyone still hinting at believing this uncertainty bullshit, ask yourself this.
If a rich person there was a dollar to me made anywhere in the world simply by spending 50 cents, how many of them do you think would turn it down??
If there was demand for a million new widgets, and a dollar to me made on each, do you think they’d decline investing in order to make those dollars because of “uncertainty over taxes, entitlements, politics, or any damn thing else??? Of course not.
And consider this. Did all investing stop during the height of the cold war, when it wasn’t even certain if we were going to continue as a planet if we blew each other up??? Of course not.
If there’s dollars to be made by investing in new workers, they’ll invest in them. If there’s dollars to be made in building new factories, they’ll build them. If there’s dollars to be made anywhere, anyhow, in this world, they’ll do whatever the hell it takes to make ‘em. How many rich assholes have you seen turn down making more???
Jeebus I’m so tired of this uncertainty BULLSHIT.
Send every man, woman, and child a check for $10,000 today, and watch how fast these rich assholes that claim uncertainty is why they’re not investing run over each other trying to invest in any and every thing they can to earn all of that new demand that’s out there.
Same tax atmosphere. Same pension atmosphere. Same entitlement atmosphere. Only thing that changed was every man woman and child now had $10,000 more dollars to spend.
I’ll eat my own pile of crap on national television if they didn’t invest then. Someone should force them to eat actual bullshit everytime they peddle it. Bet it would stop then.
What about spending that 50 cents though if you couldn’t guarantee that you’d make a dollar though?
That seems to me to be the very definition of uncertainty.
There is no guarantee you’ll have demand for your product and that when competing for a set number of consumer dollars that they’ll go to you.
The sad thing is that it won’t happen because last time they handed out checks a lot of people banked them instead of spending them. Although I do believe that allowing everyone a $10,000 credit for debts or to spend on things would improve demand now that employment is a little more stable for the moment(I do think there may be problems ahead though if they keep up the austerity crap and can’t spur demand.)
Entitlement “reform” is the all the rage in Washington. Reform my a**! This is about cutting benefits. First of all Social Security is not a problem. It is fully funded for another 30 years. The problem with SS is all those bonds which it has to cash. Your government does not what to pay off that debt. That’s the problem.
Medicare, by itself, is not the problem. Medicare returns in benefits about 95 cents on the dollar. The best non-profit private insurance returns about 85 cents on the dollar in benefits. That’s why there was no “government option” in the ACA. The problem is the runaway cost of medical care. Neither political party has said squat about dealing with that problem. In other industrialized that cover all there citizens pay about 8% of GDP for medical care. We pay 18% of GDP and we have 50MM uninsured. How that working?
I look at my own situation. I have an individual policy with Independence Blue Cross, a non-profit. Last year my insurance premium went up 9%. Next month my insurance premium is going up another 9%. I have a policy with a $5000 deductible. That means the only thing they have paid for over the last two years is a flu shot. They claim that the increase is due to more usage. I suspect only sick people are opting in. At this rate in 7 years my premium will double. How is anyone going to afford these premiums unless you are very wealthy? Yet the politicians do nothing.
Apple’s cash is not Apple’s. It is their shareholders.
Really? You think that the salaries, bonuses, and perks they pay the executives and board members are the shareholder’s idea? If you believe that, I’d like to talk to you about a bridge I have to sell.
I’m fairly certain Apple’s problem is that their competition has gotten better at producing a good product. You no longer NEED that Apple to listen to music, use and app or download a show.
Well, sure. Everything “Apple” belongs to it’s shareholders. The factories, all of the assets, not just it’s cash. If the shareholder’s wanted to they could order or vote for a board of directors to hire a CEO to sell off all of their assets and cash in, anytime they wanted.
Not sure what difference it makes who technically “owns” the assets of Apple. We’re still talking about a shit pile of money that Apple is hoarding. And they would still spend it in a New York minute to make a return of 20%.
One can be certain that most of the $137 billion Apple is sitting on is off-shored in tax free havens. Even if they did invest the money it would be in low wage countries with .3% corporate tax rates and zero labor laws. It wouldn’t do anything for the US economy.
Culling the herd is a PTB objective.
” Consumers are actually spending at a high rate relative to their income, …”
Middle class incomes have been stagnant vs buying power since the seventies.
If all these companies sitting on hordes of cash want to jazz the economy, all they have to do is give their employees a raise. A meaningful raise in the 10% range not the piddling little 2-3% raises we have been seeing.
Yep, that would do wonders. Even better though, it probably needs to be in the range of 50% or more in order for workers to capture a fair piece of the productivity gains made in the last 40 years. As it stands, they’ve gotten roughly nothing while the owners have captured all of the productivity gains.
Still, a 10%, accross the board wage increase, would do wonders for the economy. And while it’s true some small businesses would suffer initially from such an increase, if we could somehow provide them with cash flow so that they stay afloat then it wouldn’t be long before the pick up in demand made it so they too could afford such an increase.
I think Tom Friedman made it into the One Percent or very close to it (not sure how much comes from his wife’s family). He definitely made it into the upper 5 percent. His understanding of economics is now attuned to what those in the upper quintile want and feel they need, from life and their government.
Susie Madrak posted this Greg Palast piece yesterday, and the title is my choice for quote of the day — or maybe quote of the Corporatist decades:
Yep, and they’re running around telling the media to scream we can’t raise the minimum wage without blowing up employment and inflating prices so figure the odds of THAT happening.
I’m convinced that eventually the 1% will cause their own extinction with their greed. Sadly, not before they take out a number of innocent folk too. It’s pretty sad that they can’t see the ill effects of allowing something like 6 people to hoard wealth equivalent to 30% of the population on the economy as a whole. Because- redistribution=socialism. The sad thing is that all an economy is is redistribution. Even in capitalism, Walmart doesn’t keep every dollar it takes in in some vault. It redistributes it to suppliers, employees, utilities etc, etc (and it does so without the input of consumers- those darn socialists)The primary difference we’re arguing is who is more efficient and better equipped to redistribute for the benefit of society. Unfortunately, since there is only one uniparty that is paid to argue against government intervention we’re left with next to no one arguing that the government is much better at redistribution, or at the very least regulating private entities, serving self interest.
Besides all the valid points made above, there is a critical need to change the goals of the economy instead of perpetuating the same disastrous short-term-profits-at-any-cost growth imperative. More investment and demand are not always good in the long term, whether these come from business or consumers or the government — for examples, the KXL Pipeline, or another war. Sure, they create jobs and disposable income, and therefore are a stimulus. But we need to think in terms of redirecting the economy toward sustainable goals and human needs, not producing more damaging/disposable products and more costly health care to fix our environment and bodies damaged by them. Mr. Friedman’s artificial attempt to suggest this, by invoking a pseudo-centrist notion of “fiscal restructuring” is his most glaring error. The rest is just faulty information and poor journalism with the ulterior motive of promoting further capitalist exploitation. I think Mr. Baker would do well to adopt a broader compass.
And there’s no DEMAND because We The People don’t have any money to spend on these products because our wages and salaries are stagnant at best and eliminated at worst. And that happened so capitalists could lower their labor costs.
And now they whine through the likes of Friedman that if only “uncertainty” was removed that they would invest? Invest in what? Where? Certainly not in the American people.
Nationalize the bastards.
It’s amazing isn’t it? There really is a double standard. When Mitt Romney uses the tax code to argue his tax rate down to 13.9% he’s doing nothing wrong because he should be allowed to keep “his” money. However, when a Burger King worker manages to utilize the tax code to get to 0% then he’s a moocher that isn’t paying his fair share even though he is also just trying to keep “his” money. When a CEO screws up we have to give him millions to honor the contract. When a union worker tries to get their contract honored they get told too bad the company is bankrupt. Poor Phil Mickelson deserves every penny of his 40 million for hitting around golf balls because he works hard but the Walmart worker who makes minimum wage should totally make less than a living wage because even though they work hard its an entry level position that isn’t that important and can be filled by anyone. The list goes on and on at how the very rich have managed to control the narrative to the average citizens’ deficit.
Book Salon up with David Hirsch and Dan Van Haften’s Abraham Lincoln and the Structure of Reason hosted by William T. Gormley
It’s my understanding that being a columnist for the NY Times is a paying position.
So, my question is, how much does Tom pay?
Because nobody in their right mind would pay him to publish this drivel.
Yeah, Tom, what we need to do is make businessmen understand that we are all 100% behind their desired “certainty” of massive regular profit and no problems with all that government and worker stuff. Life is uncertain; there is no sure thing; and we need to change that for businessmen, no matter what the cost. What a bunch of infantile shit.
“We know that Thomas Friedman gets most of the information for his columns from cab drivers.”
This line needed to be near the head of the article. It’s awfully hard to figure out who “Tom Friedman’s cab drivers,” referenced at the top, could possibly refer to. Makes the whole read a bit of an unnecessary puzzle.
For my part, I can’t ever quite figure out why the illustrious Dean Baker feels the need to argue with these cretins on such a regular basis. Maybe Friedman is far more popular than I assume?
Oh, Friedman’s VERY popular in the circles in which our illustrious diarist swims, don’t you know? He has every right to bash him, though it requires the skill of shooting a fish in a barrel.
Think tanks, all that. Not having to worry about paying your rent or your mortgage, all that, too.
Dean Baker at his best. Awesome performance. Friedman has a way of bringing sarcastic brilliance out in smart economists.
Another reason is that it’s fun.
And yeah, getting ‘thomas friedman’ in the headline is smart. Anyone who reads with head-smack incredulity the latest Friedman b.s. and the googles “thomas friedman” searching for a rational takedown would maybe find Baker’s column.