You are browsing the archive for commercials.

Super Bowl Commercials of 2013: Do They Reveal A Sick Culture?

2:25 pm in Uncategorized by Dennis Trainor Jr

In the age of the DVR and the internet, Super Bowl Sunday is America’s High Holy Day for advertisers. On no other day during the calendar year are more people in the United States sharing in the same common experience. Last year, 71 % of households who had a TV turned on were tuned into the big game. In an age with 9 thousand channels on your boob tube plus the endless nooks and crannies of the Internet, to produce a communal experience like the Super Bowl is a marvel. With so many people watching – and watching the commercials, what can we learn about ourselves by what advertisers are trying to sell us, and the tactics they use to get us to identify with their brand?

originally published on Acronym TV

Sh*t Super Bowl Commercials Say

1:56 pm in Uncategorized by Dennis Trainor Jr

Jumping on the “sh*t people say meme” to lay bare what Commercials really say to us, namely:

You are inadequate in every way you can imagine and several ways you have not yet imagined.

Regress to the mean. Failure to do so and you risk winding up living in a van down by the river.

Consume. Obey. Conform.