Cross-posted with The Signal Wire.

We’ve seen the world shaken this year by waves of protest movements, and even Time Magazine has declared the protester person of the year in a poorly written article.  There’s no question that protesting has a great potential to change things.  Still, we should ask ourselves – when we protest, what are we trying to accomplish?

Protests are a show of force, and in some places, they can be used to show leaders that there is a dedicated and motivated group that backs a certain position.  This carries an implicit threat – if you cross us, we will mobilize against you. In the US, this is often ignored since politicians see money and lobbying as a much greater source of power than protests, and in general political groups have yet to use non-monetary political methods as effectively as monetary methods.  Many (though not all) protests are also viewed as coming from fringe groups that don’t represent America.

Another possible goal of protests is to bring attention to your cause.  This is an important one, but one that is also more complicated than many seem to realize.  First of all, one should be aware of their target.  I’ve heard numerous stories from people who are supportive of a cause but were so turned off by the theatrics of some of the participants that they didn’t want to return.  If supporters are feeling alienated, it’s hard to imagine that people on the fence will be swayed to support the cause.

Another issue is media attention.  What happens if there’s a protest and no one watches?  There were massive protests before the Iraq war, but the media was mostly silent on them.  The Occupy protests now are much smaller, but they’ve been able to capture the attention of political blogs and left-leaning shows on MSNBC (though MSNBC is much more establishment and pro-Obama than the protests themselves), which then spread to other media outlets.  This has allowed the Occupy movement to reach an enormous amount of people that otherwise would have never heard about it.

A third reason to have a protest is to rally supporter for your movement.  Though this is very important, there needs to be infrastructure in place so that supporters can actually connect with the movement, and there has to be a strategy to make use of your members and supporters to do things other than just protesting.

Protests are a means to an end, not an end in themselves, and in order to be effective we must have a clear view of which goals we are trying to achieve, and what our strategy is for achieving them.  We have to ask ourselves: “What is my destination, and how will this path take me their?”