I’ve always enjoyed decorating eggs, those small white open imagination “canvases.” I even have an autographed copy of Rosemary Disney’s book on the subject. But imagine decorating one two and a half feet tall.

The Fabergé Big Egg Hunt is underway in New York City, it started the first of the month and winds up on the 17th. There are real prizes and rules and stuff, you can win a Fabergé egg pendant if you find the most, altho you are way behind if you haven’t started hunting yet. “London hosted a Big Egg Hunt in 2012. In 2013, host cities were Glasgow, Scotland; English cities Liverpool and Manchester; and Dublin.” Reminiscent of CowParade but with eggs. After Easter the eggs are auctioned off with the proceeds going to charity.

Proceeds from the event, which is open to the public, and the subsequent auction of the eggs, will benefit the Elephant Family and Studio in a School, founded by Agnes Gund, president emerita of MoMA.

Elephant Family’s Mark Shand explains:

We’ve had 2,000 applications and had to turn people away. More than 250 participants have been selected. There may be more—we can’t say no to a great artist, because in the end, we’re raising money for two very important causes.

We’ve tried to be as diverse as possible. The majority will be New York–based artists, but from every genre: Photographers, architects, and street artists are always people we involve.

What I found so satisfying is how eggs created by emerging artists for the London hunt fetched fortunes. There are so many people with great talent who have no chance of doing their own exhibition. We give 15 percent of the auction price to the artists themselves, although the big names tend to waive it. As a result of the hunt, certain artists were able to leave their jobs and work on their art full-time. Since these objects are one-off pieces, they make great investments.

Each contributor gets a two-and-a-half foot fiberglass egg to start. They can do with the egg whatever they like.

It’s on Facebook, Twitter and Instagram. And yes, there is an app for that:

Download the The Big Egg Hunt NYC app to participate in The Fabergé Big Egg Hunt.

Using the app, you can “collect” eggs and enter a sweepstakes for a chance to win a Fabergé jewel encrusted egg pendant. The app includes an interactive map, real-time information feed with updates and clues, and an egg basket for archiving your personal egg collection.

From within the app you can share your egg sculpture photos on social media so that we can include them in each egg’s photo gallery.

Using the app, each time you collect an egg, you are creating a submission to the sweepstakes. Each person can create up to 5 submissions a day.

The app will be active for the duration of the event that takes place from April 1, 2014 until April 25, 2014.

The Eggi App for iPhone

Download the Eggi app to create your own digital egg from anywhere in the world.

Use new or existing photography to craft your egg as a photo collage, ready to be shared anytime via email, Instagram, Facebook, and more.

Studio in a School commissioned NYC-based artist Seth Carnes to build Eggi, giving the public an opportunity to conceive their own eggs as part of The Fabergé Big Egg Hunt.

As inspiration for your creations, Eggi features interactive eggs by some of our favorite artists, including Clifford Ross, Leo Villareal, and Langdon Graves.

https://itunes.apple.com/us/app/eggi/id834024545?ls=1&mt=8

We look forward to seeing what you create.

Of course New York City is the big leagues, but as with the CowParade and similar versions, a lot of small towns have given local artists a chance to express themselves decorating local symbols while engaging the community. (Frankly I’m surprised we haven’t done giant pretzels in my home town). MmmMm pretzels, who brought the coffee?

What’s happening in your neck of the woods? Don’t forget the lunar eclipse this week.