Via CJR’s excluded voices series, an interview with Wendell Potter, former head of corporate communications for CIGNA says.

TL: So what’s happening now with all these ads we’re seeing?

WP: What’s happening now is what happens in primary campaigns. We’re seeing a lot of targeted advertising by advocates of reform, aimed at members of Congress who might be persuaded on the wisdom of a public plan. That’s why you’re seeing a lot of advertising in Maine aimed at Olympia Snowe and Susan Collins. Later in the summer  we’ll see more national advertising attacking or supporting aspects of the reform bills. It will be like a political campaign, and it will be very expensive.

We are going to be monitoring the industry and it’s ad campaigns though out this "debate" and ask that you help us out in threads. Tell us what’s happening on your radio, television, in print or online. Provide links if possible, and note who paid for the advertisements as well as what congressional district the ad plays. 

We also want to know and share information about the good ads, such as Campaign For Health Care Choice, which you may join over four hundred progressives with your contribution. So please join in our daily watch and share what’s happening as you discover what’s sure to be a lot of expensive Smoke CIGNA’s across America.

Update: Progressive Change Campaign Committee PAC (boldprogressives.org) invites you to include your name on an ad which will run in Washington D.C.