This week Frito Lay launched an effort to pretend they are a local company.

People responded as you might expect but I think missing a great opportunity. While many pointed out the flaw in Frito Lay’s argument no one talked about the many local chip companies that do exist.

This could be the chip heard around the world in the battle to get people to understand the importance of eating locally. Too often people feel like eating healthy (or locally or organically or sustainably) means martyrdom but that’s not true. There is a wonderful world of local potato chips out there just waiting for you to discover. What’s your favorite local chip maker?