In electronics an amplifier works by feeding the same electronic signal back on itself until the signal grows in amplitude (now you know the origins of terms feedback loop and amplifier). An uncontrolled feedback loop will keep feeding the amplified signal of the previous loop until you get…feedback which, in the audio world, is the loud squeek that we’re all familiar with from karioke bars and weddings.

Now in the world on online news and reporting this is a disadvantage for progressives who try to amplify facts but a great advantage for the right amplify noise that aims to squelch the truth.

I long for news that has teeth. Joe Wilson for instance…great news for about five minutes while everyone is in shock and only the facts are being reported. But as soon as the opinions, editorials, bloviations and eructations of the online feedback loop kick in, the the right wingers have enough to wait to listen to Limbaugh the next day to hear what they should be thinking…then the is in the right court and stays there. The right is more adept at handling online news to there advantage because the feedback loop works in their favor. The "outrageous" opinions and interpretations are much effectivly amplified than the boring truth and facts. Even poor little FDL gets sucked in their game by talking about how outrageous the right’s opinions and talk is… just amplifiying the garbage static of the right and squelching the truth and helping to establish an unreal reality.