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Great news — yet another major company has acted in response to our campaign calling on Glenn Beck’s advertisers to stop support his show. GEICO told us that they will no longer run ads during Beck’s show.
This comes on the heels of news last week that four other advertisers — Lawyers.com, Progressive Insurance, Procter & Gamble, and SC Johnson — also distanced themselves from Beck. None of this would have been possible without the thousands of people — more than 75,000, now — who have taken action and signed our petition to Glenn Beck’s advertisers.
From the press release we’re sending out this morning:
"On Tuesday, August 4, GEICO instructed its ad buying service to redistribute its inventory of rotational spots on FOX-TV to their other network programs, exclusive of the Glenn Beck program," said a spokesperson for GEICO Corporate Communications in an email to ColorOfChange.org. "As of August 4, GEICO no longer runs any paid advertising spots during Mr. Beck’s program."
"We applaud GEICO and all of the other companies who have stepped forward to pull their ads from Glenn Beck," said James Rucker, executive director of ColorOfChange.org. "Beck’s rhetoric is dangerous to the fabric of our democracy, and we are heartened that so many big companies feel the same way. We won’t stop here — we’re going to continue our fight to see that as many of Beck’s advertisers pull their support as possible."
We’re making incredible progress. As Glenn Beck’s advertisers learn of his hateful rhetoric, and how deeply it concerns thousands of organized people across the country, they’re deciding that they don’t want their companies associated with Beck’s divisive fear-mongering.
If you haven’t already signed our petition to Beck’s advertisers, please do, and please ask your friends and family to do the same (there’s a sample email you can send them here). We’re going to keep reaching out to Beck’s remaining advertisers, and we’ll keep you posted on ways you can help keep the pressure on.
Thanks so much for your support — we couldn’t do this without you.
6 Comments
Is the advetrising going to other Fox Shows? Even if it is getting rid of Glen is great. Any idea if your hurting Glen’s bottom line?
Who is still advertising with Glen so I can avoid their products? I don’t know cause I don’t watch Glen.
Let’s hope this is the beginning of a much larger movement.
Since Glenn Beck is the third highest rated show on Fox News and since Fox News is hammering the other cable networks, I’m certain other sponsors will pay top dollar to get the truth out to the folks.
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“Truth”???!!! BWAWAWAWAWAHAHAHAHAHAAAAAAAA!!!!
“Hammering” the other networks? Fuxsnooze may be getting a bigger slice of the pie, but they are helping to shrink & devalue that same pie. The young, educated, affluent urban & suburban professionals that advertisers crave are deserting the boob tube for the Internets, etc; along with women, minorities, gays, et alia, offended and bored by the likes of Beck.
If you’re selling Geritol, The Clapper, or one of those Medicaid mall-scooters, Fuxsnooze has your target audience, in droves, drooling away day & night. If you’re selling Prius or Red Bull or Virgin Air, you’d generally avoid the senility nets. In a few more years, all their current viewers will be dead, and The Next Generation will have turned the tee-vee machine into a home media & information center that rarely features broadcast or cable television shows; or a 3-D holographic-projecting wristwatch iPhone that keeps them amused, informed and connected to their peeps at all times.
TV is so XX century! And Fux is so XIX. The Media Formerly Known As Mainstream are chicken-choking themselves to death in trying to serve the interests of their corporate masters. They deserve to die. But the corp’s shareholders should be asking, “Why are you trashing your own business for political ends that have FAILED?”
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Brilliant!
Woot!