Tweet
Remember the “Smart Choices” label, the one that was created by the food industry and put on everything, even junk like Froot Loops? Well, it’s dead:
Thanks in part to the intrepid efforts of Change.org and its awesome concerned citizens, the Smart Choices labeling scheme, which sought to peddle clearly unhealthy foods as wise eating choices, has been halted, reports MSNBC.
After the FDA decided to bash some skulls over this blatantly misleading marketing efffort, the food industry players in charge of the initiative, including Kellogg Co., Kraft Foods and General Mills, have decided to call it all off for now. Smart Choices officials said that they will “postpone” the program and avoid encouraging any more use of the labels until the FDA makes a judgment.
Good. Let’s call junk food junk and let people make their choices honestly.
What’s on your mind tonight.
3 Comments
So much for truth in advertising, eh? Caveat Emptor and all that, folks. It’s a gotcha game for all the corporations. They want your money and really have no cares how they get it.
That the FDA has been reactivated in this administration is a promising development. By staffing the government with political hacks, the worst president ever made the world a far less safe place. Food was a very scary place to throw out safeguards.
Agreed, it’s nice to see.