The summer of 2010 was the hottest on record for the United States, and in many parts of the nation, temperatures remained at typical July and August levels until the end of September. Los Angeles recorded an unbelievable all-time high of 113 after fall had officially begun. And if that anecdotal evidence doesn’t convince you that climate change is having an impact, there is plenty of comprehensive scientific data.

Nevertheless, the American public is remarkably unconcerned. For several years, attitudes about the climate change have been shifting toward apathy and denial. Consider these polling numbers:

- In a 1989 Gallup survey, 35% were “greatly worried” about global warming. In a similar poll in 2009, only 34% said so – despite a mountain of scientific evidence for climate change that has emerged in that 20 year period.

- In a 2009 Pew survey, climate change raked 20th out of 20 issues that people wanted Obama and Congress to focus on. A similar ABC/Washington Post placed it 11th out of 11 issues.

- In 2010, a Gallup poll showed that only 24% consider the environment and climate change a “very important” issue for the midterm elections. Broken down by political affiliation, it was16% of Republicans (not surprising), 18% of Independents (somewhat surprising) and only 34% of Democrats (shocking).

What has happened to make 3 out of 4 voters and even 2 out of 3 Democrats believe that climate change is not a critical issue? Karlyn Bowman of Forbes.com offers four theories, with my commentary in italics:

1)Letting The Professionals Handle It – “When we as a nation agree on goals policy should serve, we usually step back from the discussions about the means by which those goals should be achieved. Most of us are busy, and we don’t have time to read the latest reported changes in water quality or global temperature over the past century… We are content to let public interest groups, political parties, and others debate the next policy steps, reasonably confident that good policy will result from the clash of interests.”

(That sounds ridiculous and naïve to us political junkies, but that is the way the majority of citizens think – our duty is to vote in elections, and then let the winners do their jobs. If the corporatocracy is ever going to be broken, and if climate change is ever going to be handled effectively by our government, this mindset will need to change.)

2)Climate Change Is Not An Immediate Threat – “Americans don’t see it as a problem for today. Only 4% of respondents to a Yale/Mason poll strongly agreed that they had personally experienced the effects of global warming. For obvious reasons, people are much more concerned about the economy and unemployment.”

(This is where education and awareness building is a key. The right-wing propaganda machine is pumping out a constant stream of false evidence to deny climate change. We need to connect the dots for people by pointing out how more intense storm systems, longer summers, more record high temperatures, and changing rainfall patterns are all symptoms of a warming planet. Unfortunately, this task will get easier as time goes on.)

3) Over-Exposure – “There is evidence from polls that media outlets may have over-covered the topic. When the environment emerged as an issue, the media had much greater public credibility. A decade ago, 31% said the media were exaggerating the seriousness of the issue. That figure has risen to 41% today.”

(Again, Fox News and the like are largely responsible for these backwards trends in public awareness, but perhaps the non-right-wing media has turned it into too much of a doomsday scenario like Y2K, and not enough of “this is very gradually going to change the way we live in a negative way.”)

4)Politicizing The Issue – “Media’s championing of the cause may also explain a new development in more recent polls on the topic: intense partisan polarization on many aspects of the debate.”

(In my previous post in this series, I outlined how the Senate climate bill went nowhere because of heavy political and corporate pressures. Many citizens on both sides who are concerned about climate change have lost faith in Congress and in the political process as a whole – resulting in a lack of enthusiasm for the issue in the 2010 elections.)

Whatever the reason for the apathy, it is definitely there. California seems to be the only state where climate change is a hot issue. Voters there will decide on whether to delay or nullify AB 32, the landmark cap and trade legislation enacted in 2006. Hopefully, a victory for AB 32 will start the ball rolling in other states and eventually in Washington.

Somehow, the enthusiasm for the issue needs to be recaptured. Congress has proven that it will not act on its own volition. It will take an uprising of voices from the people to elect the right representatives and then push them toward the reductions in carbon emissions that only strong legislation can accomplish.

In the next post in this series, I’ll dig into the issue of anecdotal vs. statistically significant evidence for climate change, and how we can use both to raise awareness of the issue.