This November 2, Prop 19 is on the ballot in CA along medical marijuana initiatives in AZ, OR and SD. A generation ago this would have been inconceivable, and marijuana advocates owe a great deal to Jack Herer whose landmark 1979 book The Emperor Wears No Clothes yanked the sheets off marijuana and hemp prohibition. An advocate for legalization, Jack converted from a square john to an enlightened political activist after blowing a couple reefers. No wonder the government wants weed banned!
Emperor of Hemp is Jack Herer’s story; the story a plant and a country; and the story of governmental hypocrisy, racism, and greed.
In 1937 President Franklin D. Roosevelt signed in to law the Marijuana Tax Act which effectively prohibited cannabis in any form. You could grow it–as long as there were no seeds or leaves. Go figure. The reason for this prohibition, according to Herer: Money. Hemp–cannabis sativa–could be used as biomass fuel, for fabric, paper, food, to replace petroleum products, as well as having numerous medical applications.
The crop–which George Washington had encouraged Americas to grow after the Revolution–was seen by William Randolph Hearst, Andrew Mellon the the DuPont Company to be a threat to their interests, so the threat of drug-crazed, brown-skinned people featured prominently in Hearst’s journals, which were printed on paper made from timber grown on Hearst’s vast land holdings. DuPont was making plastic and fabrics using petroleum by products, and Mellon, then Secretary of the Treasury, was a stockholder and good pal.
Despite the tax Act, during World War II, the government encouraged farmers to grow “Hemp for Victory,” with the plant being used for fabric, rope and oil, but once the war was over, hemp disappeared again until the 1990s when Herer’s book and an interest in organic and renewable resources made non-psychoactive cannabis an ingredient in cosmetics and the fiber part of our wardrobe.
All the hemp used in American commercial products is grown abroad. Congressman Ron Paul wants to change that. He introduced House Bill 1866, The Industrial Hemp Farming Act of 2010, which would exclude low potency varieties of marijuana from federal prohibition. Passage of HR 1866 would remove existing federal barriers and allow states that wish to regulate commercial hemp production the authority to do so.
That’s Herer’s influence and passion at work. Herer, who died earlier this year, worked tirelessly for marijuana legalization, joining forces with Ed Adair who ran two head shops in Los Angeles to gather signatures, register voters and lobby politicians.
Then in the late 1970s when Herer had the revelation that hemp could save the planet, the good folks at NORML thought he was a little nuts. And when President-elect Ronald Reagan saw Herer and others demonstrating outside the Federal Building in Los Angeles, the Gipper, who hated pot smokers, found a way to arrest Jack and five friends for violating an arcane wartime sabotage act while they were registering voters. His appeal denied by the Supreme Court, Herer was sentenced to Federal prison. It was there that he had the time and solitude to write Emperor’s New Clothes which revolutionized marijuana advocacy and brought to light both the medical and commercial uses of cannabis.
Narrated by Peter Coyote, with a great soundtrack featuring Joe Walsh, Bonnie Raitt, Cheap Trick and Kara’s Flowers (now Maroon 5), Emperor of Hemp combines vintage footage and interviews into a smart fun fast paced film, that delivers background and insight into both Herer and the issues surrounding the prohibition of marijuana. The film is dedicated to producer and Body Shop founder Anita Roddick who famously incorporated hemp into the store’s product line, making them the first mainstream merchandiser to carry hemp products. This DVD edition features a bonus: The propaganda film Hemp for Victory is included along with other goodies.
Jack Herer saw injustice in our marijuana laws and fought to change those laws. And he also brought medical marijuana and the history of hemp into the Baby Boomer and Gen X consciousness, teaching us that George Washington grew hemp and that the Constitution was written on hemp. Well heck if it was good enough for our founders, why are we being denied it today?
Don’t forget to vote Tuesday November 2!



81 Comments

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Hello and welcome to Firedoglake Movie Night. And thank you all for being here tonight!
Thanks so much for being here! What lead you to make Emperor of Hemp?
And what are your backgrounds? Jack’s development form straight edge family man ot marijuana activist is a quintessential 60′s to now tale.
In case your readers noticed the oversight, we filmmakers weren’t mentioned in the intro. I’m Jeff Meyers, the producer/writer, and my partner the director is Jeff Jones.
Hi Jeff and Jeff!
Me…I’m in it for the money.
Hey Lisa…glad to be here
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I loved Emperor of Hemp, it was smart, informative and compelling. Great use of vintage footage and a rocking soundtrack.
What led me to the doc? I found Jack’s book in a Westwood bookstore in the late ’80s and tried to pitch the LA Times on a story. I was a staff writer with several Page One stories and thought a piece on this fascinating character and the issues would be a slam dunk. When I couldn’t get anywhere, I decided then and there I would someday do a documentary.
And bless Anita Roddick, may she rest in peace, of The Body Shop for her vision and dedication–putting hemp in products! Now you can get hemp products at most stores–even my chain drug store has hemp shampoo, but it was abit scandalous when she began that line!
Jack was amazing. A true visionary, tapping into the zeitgeist.
Both Jeff Jones and I are former hippies from the ’60s who went straight. i became a journalist, Jones a director. We related to Jack right away. Jones and I smoked pot from the get-go and never understood why it was illegal.
I’ve been a film director my whole career…mostly commercials. Been at awhile. Meyers and I knew each other when we lived in St. Louis…fast forward to late 90′s,,,I was living in Toronto, he was in LA, Ventura actually. He had met this guy Jack Herer, told me about the book, and that we should do the movie of the book. I was just about to move back to LA, thought it would be a great project, so I decided to locate in Ventura, and away we went.
Why do you think the LATIOmes wasn’t interested? Too risky? Too avant garde?
It was amazing work tracking down the archival footage. As for the music, I had a great guy, musician and song writer Rick Bellavia, who found the music, including an unknown group named Karas Flowers, soon to be you know who.
Jeff Jones – I think of Oakland CBC when I see that name.
Jack was a real character. Very passionate and knowledgable about his passion.
Anita was a saint. It was a real tragedy that this great environmentalist died at such a young a young age last year. Despite her vast wealth, she was down to earth and even liked to hang out in the editing bay with us yanks.
Ventura? I remember a silk/hemp lingerie line from Ventura at the 1995 DPF conference.
Yeah, he was quite a guy. Meyers knew him for awhile before I met him…what a world he lived in. Truly amazing. It was pretty fun and education spending as much time with him as we did. It was all pretty project oriented, but the guy amazed me every day. One of the great things about this business…the people you get to meet.
Hemp silk is gorgeous! It’s great to see designers using hemp elegantly, fashionably now. How weird is that Republican Ron Paul is the one pushing for commercial hemp farming?
The LAT when I was there (85-95) changed dramatically from a progressive paper that spent money to a cautious make-everybody-happy paper that skimped on everything. I was basically fired for my pot activism, dragged into the city office and shown his DARE diploma on the wall. I was always irritating editors by pointing out factual mistakes in their stories and was proudly responsible for getting them to print the longest for the record in the paper’s history.
The 1937 Marihuana [sic] Tax Act was a weird one use of the law to supress pot. But not as egregious and vile as Ronald Reagan figuring out a loophole to jail Jack Herer and friends. Tell us a bit about that…
Ron Paul has been against the drug war since his run for president in 1992 with Nancy Lord on the Libertarian ticket.
The lingerie being sold at DPF was quite attractive and felt good. Back in 1995 quite a bit of hemp clothing had that gunny sack texture, but this was indeed elegant and sexy.
That’s a national disgrace. The feds say legalizing hemp would confuse police and send the wrong message to children. That means we have the dumbest cops and kids on the planet since no other hemp-farming country has that problem.
The 1937 tax act was overturned by the SCOTUS in a suit brought by Timothy Leary! Unfortunately the Controlled Substances Act was already on the way, in spite of the recommendations of the Shafer commission.
Tell us more about the movie.
wine comes from grapes, potatoes can be used to make vodka…Side note it is NOT illegal to grow your own tobacco.
The Reagan justice (sic) dept. decided to charge Jack, who was registering pro-pot voters, with trespassing on federal property and used a statute that applied to Nazi saboteurs during WWII. Reagan had seen the protesters’ pot banner in person and confused the pot leaf with the maple leaf and thought they were Canadians.
How much do you go into Jack’s tumultuous relationship with other reformers?
His work on the Alaskan legalization initiative with amnesty and reparations would be an interesting study.
Jack tells the great story about that in the movie…how Reagan went to the Fed Building in LA just before his inauguration, saw all the protesters outside, asked the building manager why the Canadians were protesting outside. He had seen the Pot Leaf flag and thought it was the Maple Leaf. The building manager explained to him who they really were, said they’d tried everything the get rid of the pot protesters, but no luck. Reagan said something like…”we’ll I’ll be in office in a few days, I’ll see what I can do.” They all got arrested, Jack refused to pay the 5-dollar fine, and that was that.
See Hemp4Fuel.com Why Hemp? http://www.hemp4fuel.com/page.php?2
The ban on using Industrial Hemp for Fuel for Vehicles especially is one of the biggest frauds being perpetrated upon America.. We can easily use flex fuel vehicles even just to cut gasoline consumption by 50%…
Brazil is already at a rate of 45% Renewables…Yet this president prefers for America to lag behind Brazil…
He’d rather drill 10,000 below the sea to find oil at a great risk to our environment…
Industrial Hemp is a no brainer…
Real Green Jobs, enhanced National Security, Energy Independence and American Self Reliance…!
Grow Here, Grow Now..!
The tax act basically created a way to incriminate oneself by paying the minute tax–a tax so small ($1) that it didnt even generate revenue.
States have marijuana taxes as well, and the stamps to go with (http://norml.org/index.cfm?Group_ID=6670). The weight of taxable weed varies by state, but it’s an old extra prosecution trick. Income ax evasion is what got Capone, though I never bought the story that the agents were using an old desk and Ca[pone’s books were just in a locked drawer..that’s too much coincidence!
Jack had a marijuana legalization prop he was working on. It may be on the 2012 ballot in CA… (jackherer.com)
You’re right…it really is a no-brainer. It’s pretty much the message of the movie…Jack’s message. He yelled at the top of his lungs about that for more than 30 years.
Willie Nelson thnks hemp can save the family farm (http://lafiga.firedoglake.com/2010/08/29/willie-nelson-can-hemp-save-the-family-farm/)
We spent more than a year shooting, writing and editing, trekking from coast to coast and meeting some great people in the marijuana reform movement. As the writer, I decided to show the history of hemp/marijuana through jack’s eyes. originally, we were going to do the doc on the book, The Emperor Wears No Clothes, but there was a legal issue with the copyright, so to avoid problems and getting investors, went with Emperor of Hemp.
Go Willie! The 1938 Popular Mechanics headline: Hemp — the New Billion-Dollar Crop, saying that the plant could be used in 25,000 products, replacing plastic. Soon as it was published, congress outlawed hemp thru the Marijuana Tax Act, making DuPont very happy.
Jack’s story is wonderful and was a great way to leanr more about the material covered in the book. Put a human face on it.
WMD: isn’t it interesting that alcohol prohibition needed a constitutional amendment while po/hemp merely required an act of congress? how is that possible?
The movie Emperor of Hemp is availalbe through the website http://www.emperorofhemp.com/ and is a memorial edition as Jack died earlier this year.
Please tell us about “Hemp for Victory”
The doc gets into his fight with NORML to get them to recognize its benefits for the marijuana reform movement, but let’s face it, Jack was combative with just about everybody and to show that would have added 3 hours onto the film.
Jack Herer is sorely missed. I shared the stage with Jack dozens of times, coast to coast, at the Hemp Rallies of the early Hemp Tours of the early 1990s: Weedstock in Wisconsin, the Hash Bash in Ann Arbor… It is good to see Jack getting recognition, but his full impact is yet to be felt. His climate research gave birth to my own, when we both worked for the insurgent Democratic Kentucky Gubernatorial campaign of economic reformer Gatewood Galbraith.
Jones is answering the HV question in detail, but the thing I remembering is sneaking into the Lib of Congress with a camera to get B-roll. We also managed to get a pristine print of HV.
Commerce Clause abuse has been how federal control is established for a lot of things.
I had some hopes that Lopez would be applied more broadly and that Angel Raich and OCBC would prevail. The court managed to see interstate commerce for medicine grown solely within California for a single patient.
Doesn’t make any sense to me, but I’m not a lawyer.
How did you get the film? Is it public domain? And that’s pretty bold in the Lib of C! well done, stealthy filmmakers!
Jack’s research opened the eyes of millions to the potential of hemp. Gatewood is a helluva guy and I wish he’d won the Ky gov job. We interviewed him in NYC at a pot parade. It’s in the doc.
True dat.
A well known drug law reform activists compares us to smelly cheese – lots of flavor, but we don’t always get along well in the same room. (I’ve mangled the analogy, it works better the way he says it).
“Hemp for Victory” was a propaganda film made by the Dept. of Agriculture…Jack used to show the movie at his presentations to point out the government hypocrisy. Some reporter once hit Jack up that the movie was a fraud…they accused Jack of making it up. Well…a guy like Jack Herer isn’t gonna take that lightly. In the movie, we kind of turned this into a fun detective story, following Jack and a few friends to the Library of Congress to find the movie. They searched, and searched, and searched some more, and finally found it. Validation. Meyers and I actually went to the Library of Congress to re-trace those steps, and I snuck back into the film vaults to shoot some b-roll to help tell the story. I’m amazed I never got caught.
The film is PD. It’s pretty hard to be a stealthy guerilla filmmaker when your 6-5 like Jeff Jones. I myself took stealth photos inside DEA HQ and when I was caught in a corridor I wasn’t supposed to be in, I feigned stupidity (not too much acting involved) and to get out of the jam bought a DEA T-shirt in the lobby. Still have it. Freak out my friends when I wear it.
Must. Have. Shirt. Utterly awesome!
Jack worked on an initiative in Alaska in 2000. He insisted on putting in reparations for those that had been harmed by the marijuana laws against a lot of advice that that would kill it.
It lost big.
Interestingly the Alaska courts reinstated the 1975 Ravin decision that had legalized personal possession after voters passed a 1990 initiative to re-criminalize it.
I remember stocking The Emperor has No Clothes when I worked at the Phoenix Bookstore in Santa Monica. It had just come out and he signed copies for us. Very inspirational.
He must have been very exuberant with the passage of MMJ in 14 states.
Ever see DEA HQ? It’s a black glass building suitable for Dr. Evil.
When it came to the issues — hemp, rec pot and mmj, Jack was passionately exuberant to the detriment of his health. He had a stroke a few years ago, recovered from that but had a speech problem, yet continued to rant on stage. He literally gave his last breath extolling hemp, walking off stage after speaking at the 2009 Portland Hempstalk fest and collapsing with a heart attack that eventually took his life 4/15/10.
our friends the drug reformers weren’t very enthusiastic about the doc since they did not want jack to be the face of the movement. DRCNET (Stop the Drug War), however, is an exception, and will now be using the new DVD as a fundraiser.
What kind of response is the doc getting? Are there screening parties? And what can peopel do grassroots so to speak to further Jack’s work?
Jack did oppose Proposition 19, because he opposed taxing medicine. As Dennis Peron’s wording of the California Medical Marijuana law shows, anytime an adult uses it, it could be considered medicinal.
One of my favorite things about making this film…aside from the 6-hour shoot day interviewing Jack…was the phenomenon of how one connection leads to another. When we were doing research finding archival footage, we came across Lisa Law, who was kind of the “official” photographer of the 60′s. She had some absolutely fantastic footage…all in color, beautifully transferred to video. Stuff we hadn’t seen anywhere else. We were able to use a lot of it, but it was Lisa who turned us on to Peter Coyote. We could never have afforded him on our paltry budget, but she helped us make that happen. Then when we did the recording session with him in Sausolito, he noticed a music cue on the script for the Bonnie Raitt song I had in mind for the ending credits. He thought it was great we had one of her songs in the movie, but I told him we were having trouble clearing it for use. He said he was having dinner with her the next night, and he’d bring it up. Next thing we knew, she personally cleared it for us with the record company. Lots of stuff like that…
If you worked at the Phoenix bookstore, our paths must have crossed.
Emperor of Hemp came out 11 years ago, and all those screening parties happened then. Our biggest success has come with the French and Spanish versions landing on TV in those countries. It’s also been on big PBS stations here, so we can legitimately says millions have gotten jack’s message. As for a grassroots effort, I’d say to get educated with the facts and make your case when you hear the bogus party line.
I’m sure Jack opposed prop 19. He had his own initiative that never got on the ballot. It would have given amnesty to anybody arrested for pot. Even more radical than 19 with less chance of passing.
So wonderful!
I think that state initiatives/referendums should focus on both medicinal mj and hemp at the same time.
There is a signature strain of mj named after Jack Herer — top shelf.
That is so cool.
We think FDL is pretty cool too for giving filmmakers a venue like this. Thanks Lisa, Bev and Jane.
How cool! I always suspected Bonnie Raitt was hip. I was a great admirer of hers when she first began to record.
I actually grew Jack Herer in my backyard this year. Amazing coincidence: he died the day I bought my clones!
The songs of hers we used was “I Will Not Be Denied,” perfect for Jack Herer.
Humboldt County Sheriff Wade Hanson who lead pot destruction efforts there reportedly has a strain named after him.
Is it called I Shot the Sheriff?
I just want to remind everyone to VOTE on Tuesday–or sooner if you are voting by mail.
LOL! Actually it’s called WADE HANSON. And he was told about it and I gather he got quite a thrill form knowing that the very people he went after respected him enough to to that. Hanson is no longer in the pot destruction section.
I think we’ll be surprised about the number of closet pot smokers there are who will vote for this. There’s much more support than the polls show.
Jeff and Jeff thank you both for being here. Your film is certainly inspirational and fun as well as being informative
YES! automated polls show much higher support than en vox polling, so i guess people are afraid to tell strangers they are pro pot!
I think a lot of non smokers will vote yes because prohibition is wasteful
He’s only joking. We’re still paying it off.
Go to Justsaynow.firedoglake.com and help GOTV!
Indeed, jail, prisons, ugh. There are better uses of our resources. though commercial indoor growing will have (and already does have) a huge impact on other resources like water and electricity.
Justsaynow.firedoglake.com is leading the way for voters in AZ, OR and SD on medicla marijuana as well as in calif.
Help GOTV in all these states!
Firepups, Jeff and Jeff. thank you agian for a great night and for reissuing Emperor of Hemp with all the bonuses–perfect timing. I wish Jack and Anita were here to see how their work is rolling along nicely!
I have the time and energy to make calls to Ca. on Oct.30. I don’t want to use my personal phone . The only quick fix solution is the local Dem headquarters, they’re set up.
I’ll make calls in the morning to see if they’ll open up the phone lines on Oct.30. Who knows, maybe they’re already on it and I’ll be shocked and amazed. !!
” It could happen.”, said little Pollyanna.
In 1991 I ran the Louisville Democratic primary campaign for Gatewood Galbraith. Gatewood is an advocate for legalization and Jack was a friend of his. Jack came to Louisville and brought his Hemp Tour. I had the chance to sit and talk with Jack and I found him to be a brilliant man.
I bought his book which he autographed and he encouraged me to become an advocate for legalization which I have. I am so glad to see this movie about him.
He helped us start something back then when all else were giving up he saw the wrong in this prohibition and dedicated his life to righting that wrong. This is a fitting tribute to him.