The world’s greatest games are about to begin in London. But outside the sporting spectacle this summer, few will notice where the real cheating is going on: in Asian factories that churn out plush mascots and other Olympiad gear, corporations have freely exploited lax labor regulations. As the Olympics approach, activists are racing to push the brands behind the games to play by the rules of fair trade and human rights.
Trying to avoid an instant replay of London’s age of imperialism, the Play Fair 2012 campaign aims for accountability and transparency in the corporations scoring massive profits from cheap labor in the global south.
The campaign got a boost recently when organizers of the London Games agreed to take measures to uphold labor standards in the supply chain for Olympic paraphernalia. The agreement came in response to pressure from unions and other activist groups, who published a scathing report on the industry that churns out piles of fluffy “Wenlock and Mandeville” mascots, badges, keychains and other Olympic swag. The report, which investigated two Chinese factories producing London-2012 gear, depicts a global sweatshop on steroids:
as the demand for consumer merchandise mounts in the build up to the Olympics, workers must work excessively long hours of overtime, for very little pay, in often dangerous and exhausting working environments, with employers showing little regard for internationally recognised labour standards or national laws. Read the rest of this entry →