This article nails the biggest challenge to legalization measures; you’ve got to be able to attract women voters.

http://www.beyondchron.org/news/index.php?itemid=10723

It was lack of female support that killed Oregon’s Measure 80. Win over this group and you win the vote. So the question becomes – how can the goal of ending marijuana prohibition be framed such that women will support it? The answer should consider that, according to recent polling, the number one issue with this group is jobs and the economy.