underoak commented on the blog post NC: latest PPP poll shows voters do not know how extreme the marriage discrimination is
For this particular issue, it’s important to look at PPP’s methodology. While the firm has a reputation for decent accuracy, their polling is using home telephone numbers. The results do not reflect opinions of the many people who only use cell phones.
In 2008, some polls adjusted for the cell phone issue. For this issue, in 2012, it seems even more imperative to bake in the hidden cell phone users.
More background from Pew: http://pewresearch.org/pubs/1061/cell-phones-election-polling
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