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#Occupy LA Can’t Feed People

1:34 pm in Uncategorized by Ryan Cook

Help Kevin Gosztola purchase & distribute supplies from the Occupy Supply fund.

Occupy DC may not have it all together on their winterization plan, but at least they have warm food.

Lisa Derrick contacted me late last night after her visit to Occupy Los Angeles. She was deeply upset to see that the occupiers in LA did not have enough food to go around. She told me that people there were consuming less than 500 calories a day, which is much lower than any person, of any size should receive. Not only are they consuming a low number of calories, but the calories that they are consuming are definitely not healthy ones.

There are close to 1000 people there who are lucky to receive one REAL meal a day. They are occasionally fortunate to have local restaurants bring them bowls of rice and supplies to eat with, but this is not a regular occurrence. To make things harder, only packaged food or food from health department certified restaurant kitchens can be dropped off, which is a regulation of the Health Dept. for feeding groups. Lisa is going to be livestreaming today at 3pm Pacific time, 6pm Eastern. I have been fortunate to visit Occupy DC a few times and they have their definite needs, but for the time being are doing well with food. They have quite the kitchen operation, and last night they were serving pasta. Food, however is not something you can do without, and without our help, Occupy LA could be ending their stand soon.

Thanks to many of your generous donations we were able to send Lisa down to Trader Joe’s for a big haul. This afternoon she will be delivering:

- 100 jars of peanut butter

- 20 jars of applesauce

- 30 loaves of bread

- And hundreds of dollars of canned fruit

That’s just the start. Lisa is still shopping and will show all the great things she bought for the occupiers tonight. Click here to help Lisa deliver more goods to the 1000 people in Los Angeles.

Food for #Occupy LA!

In other news: Last night, Jane Hamsher, Matt McKinnon from the Machinists Union, and I went to the 8pm committee meeting on winterization. This was their first meeting so they were really only brainstorming Ideas. We hope to help them out with warm clothing and supplies soon, along with effective strategies to outlast the winter.

Good Headlines Go Far for Readers – 9 Tips To Getting Noticed

7:40 am in Uncategorized by Ryan Cook

Another great way to get your MyFDL post promoted to the front page for some real exposure, is to have a killer headline.

The goal is to have a headline that is strong and correlates with the text within the post. While there is not one way to go about writing headlines, no algorithm for success, there are some tips that our expert posters at FDL wanted to share.

Headline contest

Headline Contest - edit4life

A headline can have a huge impact on your post. Not only will more people on FDL read it, but others seeking the news on the Internet.  Just think about supermarket tabloids and advertisements for food. Without a good headline or slogan, you’re eyes are not attracted to it, inevitably making it less successful. Lisa Derrick, from late night at FDL wrote to me and said; “Headlines Grab Readers’ Heads, Hearts.”

Here are a list of suggestions from our writers at the Lake:

1. A long headline can be effective, but as a general rule of thumb, you should always be as concise as possible

2. Use key nouns in your story (people’s names, organizations, terms) to improve Search Engine Optimization (SEO). This will increase your chances of Google or other search engines recognizing your post.

3. Make it active. For example this post could have read “A Good Headline Goes A Long Way.” The current headline give the title action.

4. You may want to think of you headlines as a 1-sentence abstract of the post.

5. Cut out adjectives and adverbs. Use strong, active verbs. Don’t use the passive voice. Avoid TO BE verbs.

6. A headline in bold or in all CAPS is not the best way to get noticed. Focus on substance, rather than appearance.

7. Questions as headlines can be effective for readers, but questions lower your search engine visibility.

8. Be creative; comedic relief, quotes, popular culture phrases.

9. Don’t be afraid to keep it simple.

It is important to grasp a readers attention, but the headline also has to match up with the content. Take this image to the right for example, which is a headline ad for a bacon company. Now, this headline is strong, comical, and attractive, but if it was not actually for a bacon company, and actually for a car company, it would have no worth.

Brainstorm when coming up with your headline, take your time, and do not settle. The title could be the only reason someone else reads your post.