Last week, Lifetime (“television for women” as they say) premiered a new show called 7 Days of Sex, which promised to get couples out of a sex rut and fix their marriage in a quick commercial-filled hour by having them commit to having sex every day for a week.
There is certainly a need for such a challenge. In a recent study, 54 percent of men and 42 percent of women were dissatisfied with the amount of sex they were currently having. I was open to the possibility that the show could help couples. Particularly, those that find themselves channel surfing later in the evening — when in reality, they would have a better sex life (and marriage) if they simply turned off technology and shared intimate time together.
Each episode of 7 Days of Sex follows two couples who agree to have sex every day for a week to see if this sex experiment can mend a broken relationship. The series premiere followed Lauryn and Brown who have been married for three years, and had exciting sex when they first met. Now, they’re raising three kids and finding it difficult to be intimate together. Overall, they’re neglecting each other’s needs on many levels. The second couple, Anna and Anthony, have been married for seven years, and once had an erotic sex life. They’re considering starting a family, are dealing with financial strains, and need to resolve his controlling tendencies and her dismissive ways which start when she’s feeling disconnected.
As a sex coach and founder of Ignite Your Pleasure, I think that seven days of sex can be a great strategy for couples who want to have more sex, but are consumed by all the daily “to-do’s.” And, I would say it can make a positive change (although maybe temporarily) for couples who are stuck in a rut. But having served as an expert for an upcoming reality show, I know there’s an unbelievable amount of footage that ends up on the cutting room floor, that reality shows need to create a certain amount of hype, that they have to keep us entertained above all, and that they rely on a positive outcome in order to maintain the fairy-tale, quick-fix premise.