Update II: Vilsack’s apology, video via TPM.

Update: White House Press Secretary Gibbs just apologized to Shirley Sherrod. From TPM:

White House Press Secretary Robert Gibbs today offered an apology to Shirley Sherrod on behalf of the Obama administration.

He said Agriculture Secretary Tom Vilsack is trying to reach Sherrod as well, to offer his own apology and to "talk about their next steps."

"I think without a doubt Ms. Sherrod is owed an apology. I would do so, certainly, on behalf of this administration," Gibbs said.

"Members of this administration, members of the media, members of different political factions on both sides of this have all made determinations and judgments without a full set of facts," he said.

We’re still waiting for an explanation for how the Administration (and who) made such a bad decision and why it wasn’t obvious to them in the first place. In the meantime, I hope someone takes the shovel away from Jim Messina, permanently. Via Alex Pareene at Salon:

According to reporting by Ben Smith, White House Deputy Chief of Staff Jim Messina "singled the White House’s initial response to the incident out for praise in the regular 8:30 a.m. staff meeting Tuesday morning." Specifically, he "praised the speed of White House communications in response to the flap…."

It gets worse. Here’s one source’s version of Messina’s comments:

One source, who is unhappy with the administration’s handling of the incident, paraphrased Messina’s remarks: "We could have waited all day – we could have had a media circus – but we took decisive action and it’s a good example of how to respond in this atmosphere."

Yeah, making hasty, fact-free judgments that later prove to be bad politics, bad policy and terrible management/administration in an era in which your enemies can’t wait to pound you is a fine quality.

I wonder what Messina thinks about this today? And how is it possible that the WH senior advisors are so completely clueless about what they’ve done to the Administration’s credibility? Alternate universes? Manchurian candidate? D.C. heat wave or water supplies? Panic? Never mind.

More:
What Digby said, Stupid and cruel or merely stupid?