Last year I used my time-travel capability to describe what to look for in the Occupy Wall Street movement, how the media will cover it, how opponents will try to destroy it, with suggestions on how to change the narrative by understanding the media. I’ll do it again this year. So, back to the future, today!
97.3 percent of the time the media are as predictable as Borgovian Land worms*. They are attracted to movement or noise. Like mina birds and toddlers they like shiny objects. Like Klingons they like a fight and conflict. They look for novelty because they are bored. And of course TV media love action – bonus coverage for blood! “Holy crap, the cops are throwing flash bang grenades? Scramble the Action News van, we’ve got our lead story!”
Occupy Wall Street is coming up on an anniversary and the media LOVE anniversaries, they can revisit the action with ‘perspective’ which is often a rehash of their conventional wisdom. Here are some of stories you will see, and not see.
Overarching Story Line: “What has Occupy Wall Street accomplished?”
On one hand this seems a natural story line, but the problem is that the MSM looks at accomplishments only through certain narrow lenses. Advertisers and marketing people have drummed into their thin skins and thick heads to only look at certain metrics by category such as:
Numbers and dollars: If you are selling a product they want to know how many cap snafflers were sold. What is the profit per cap snaffler?The media will pick the metrics that they think are important or have been told is important.
Expect stories about how much the Oakland Occupy cost the city in police overtime and clean up.
The media will contact the police and city public information people because they are easy to reach. What they won’t be doing is calling them liars when they exaggerate numbers because they will need to talk to them again in the future. They don’t know if they will ever talk to Ketchup again.
They won’t be covering how much the financial sector’s illegal activities have cost the city in revenue. For example, how much more money would the city have if the LIBOR scandal didn’t hurt them? How much did the foreclosure misdealings cost the city in revenue? Did they back the state’s Attorney General in cases against banks? How much did the city lose in revenue compared to what the states got back for them?
Who is impacted? Say you are a TV show like Leverage, it’s good to have lots of people watching but it’s better to have the “right kind” of people tuned in. Expect the media to categorize the Occupy attendees as “real Americans” with jobs vs. hippies in a drum circle.
They won’t be explaining how the Wall Street financial crisis impacted employment. I was asked by one reporter. “How many of the Occupy people are unemployed?” The MSM has this idea that “real Americans” with jobs protesting trumps students or unemployed. You don’t become less of an American when you lose your job. Unemployment driven by the financial lawbreaking and misdealing of Wall Street is an essential part of the protest. How lucky for the protestors that economic destruction has lead to having “free time” to protest! Read the rest of this entry →