"Reform plans not expected to halt soaring premiums" headlines the 9/24/09 edition of the LA Times. The words "public option" are not mentioned until twenty inches into this long thirty-inch article, but then only briefly:

The House bill also features a new government insurance program — or "public option" — that advocates believe could offer consumers a lower-priced alternative to private plans and, in turn, pressure insurers to rein in premiums.

The Baucus proposal, which addresses widespread industry and business opposition to a new government plan, would instead set up a series of nonprofit health insurance cooperatives.

These may not offer much relief to consumers, however. The nonpartisan Congressional Budget Office has concluded that the co-ops outlined by Baucus "seem unlikely to establish a significant market presence in many areas of the country."

That means that premium relief for consumers would depend on a series of indirect steps Baucus and other Democrats are pushing to nudge down medical costs and change the way insurers market their policies.

[...]

That’s it. There is no further mention of "public option."

IMHO, the LA Times editors deserve a lot of mail about this outrageous and deliberate under-reporting.